Earth-Friendly Fjallraven

Fjallraven is a Swedish outdoor-orientated brand that is at one with nature. Perhaps best-known around these parts because of its world-famous Kanken and its seriously good winter coats. Whether it is the recycled materials, the timeless designs or its stance on animal welfare Fjallraven has the upmost respect for the environment. Today we turn our […]

Fjallraven is a Swedish outdoor-orientated brand that is at one with nature. Perhaps best-known around these parts because of its world-famous Kanken and its seriously good winter coats. Whether it is the recycled materials, the timeless designs or its stance on animal welfare Fjallraven has the upmost respect for the environment. Today we turn our attention to the one and only Kanken.

Kanken

Fjallraven’s Kanken was originally designed back in 1978 to prevent school kids from developing back problems. It didn’t take long for this bag to become part of the furniture in primary schools nationwide and around street corners all over Europe.

It’s a rugged and versatile pack that is ideal for work, travelling and every possible adventure under the sun. It is carried by millions across the globe and you’ll do pretty well to walk down any major high street in this country and not come face to face with said bag.

The classic Kanken is made from a durable and lightweight Vinylon F fabric that can tolerate all kinds of dirt and moisture. Features include everything you’d expect in a rucksack; two types of carry handles, one large compartment and a variety of additional pockets.

The design is simple and has remained unchanged after all these years. An internal address label is an affectionate nod to its humble beginnings as a product designed for school kids. Fjallraven currently hold 18 Kanken options to meet the demands of any and every occasion.

Re-Kanken

The Re-Kanken is exactly what the name suggests. A regular Kanken only made from 100% recycled materials. An eco-friendly update to the Swedish label’s most celebrated backpack.

The shape and features are like-for-like against the classic Kanken however this guy is made up entirely from recycled polyester that has come from eleven plastic bottles. To colour the bags, the fabric is dyed through SpinDye technology that drastically reduces the levels of water, energy and chemicals used.

Not only is this a sustainably-aware choice of backpack but the branding has been transformed from something that is instantly-recognisable into something quite low-key and classy. Embroidered and tonal loveliness.

So not only do Fjallraven continue to deliver amazing coats, it’s invented and continues to develop one of the best rucksacks ever made. This earth-friendly brand continues to innovate, inspire and build on its already-legendary legacy.

Published by Tristan Chidlow

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