adidas Originals ‘Never Made’

adidas Originals present it’s ‘Never Made’ hybrid footwear collection. The concept of the pack is the coming together of adidas past and present models and technology to create new distinct silhouettes. adidas Originals showcased the collection last weekend in New York during Hypebeast’s new festival HYPEFEST allowing attendees to create and experiment their own Never […]

adidas Originals present it’s ‘Never Made’ hybrid footwear collection. The concept of the pack is the coming together of adidas past and present models and technology to create new distinct silhouettes. adidas Originals showcased the collection last weekend in New York during Hypebeast’s new festival HYPEFEST allowing attendees to create and experiment their own Never Made styles.

The collection comprises of various new models created during an internal adidas workshop to adventure into and create new unexpected ‘Never Made’ before combinations. Referencing three iconic decades of adidas archives – the 70’s, 80’s and 90’s to explore the past and the future by re-imagining iconic silhouettes combined with the brand’s most innovative technologies.

The Marathon is one of the earliest running silhouettes released by adidas, combining a mesh upper with suede overlays to create a classic 70’s runner design. The MARATHONx5923 incorporates the Marathon upper with a BOOST sole to create a modern take on a archive classic.

The Boston is a 80’s classic multi-purpose runner originally designed for the Boston marathon. The new updated BOSTONSUPERxR1 features updated sole with the inclusion of the iconic NMD BOOST technology.

The Rising Star is also a 80’s classic running model. The RISINGSTARxR1 combines the retro silver leather upper and red 3-stripe branding of the original Rising Star with a NMD BOOST sole to replace the original shoe’s rubber sole and coloured EVA inserts.

The ‘Never Made’ MARATHONx5923, BOSTONSUPERxR1 and RISINGSTARxR1 will be launching at The Hip Store on 24/10/18. Available online at 8:00am and then in Leeds from 10:00am.

 

Published by Tristan Chidlow

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