adidas Originals x Pharrell ‘Afro Pack’

The adidas Originals and Pharrell Williams collaborative ‘Hu’ series continues as we head into AW18 with a brand-new East African-inspired ‘Afro Pack’. With the belief that sport can transform lives, this latest drop features adidas performance with striking colours, bold patterns and a free-flowing aesthetic that is associated with East Africa, a country where running […]

The adidas Originals and Pharrell Williams collaborative ‘Hu’ series continues as we head into AW18 with a brand-new East African-inspired ‘Afro Pack’. With the belief that sport can transform lives, this latest drop features adidas performance with striking colours, bold patterns and a free-flowing aesthetic that is associated with East Africa, a country where running is a way of life.

Just like previous collaborations, footwear is central to the story with two exclusive styles landing in the form of the SOLARHU NMD and the Tennis HU V2. In sync with the East African vibe bold colours feature throughout both the footwear and apparel including aqua, scarlet, yellow, purple and green.

The SOLARHU NMD has all the typical features including Primeknit fabrics, a trail-inspired outsole, a TPU lace cage, a Boost midsole and contrasting competitive running bib-style strips at the front with the words ‘MOTHER’, ‘LAND’, ‘EMPOWER’, ‘INSPIRE’ and the Swahili words ‘MIELE’ (forever) and ‘MBELE’ (forward), all spelled in alphanumeric text. The Tennis Hu completes the footwear line-up that is again reworked with more East African inspiration seen via subtle amends to the Primeknit uppers, now designed to create a handmade overall feel. To complete the collection is a jacket that combines adidas’ innovation with the collection’s linguistic flow creating a lightweight, double-layered woven track top.

The adidas Originals x Pharrell ‘Afro Pack’ is online now.

Published by Tristan Chidlow

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