Awake NY

Awake NY is NYC-based streetwear label that is a product of Angelo Baque, Supreme’s former Brand Director. Baque was at Supreme for ten years and played an influential part in catapulting the brand to the dizzy heights it currently vacates. Awake NY sits under Baque Creative, an agency the New Yorker formed in 2012 alongside the […]

Awake NY is NYC-based streetwear label that is a product of Angelo Baque, Supreme’s former Brand Director. Baque was at Supreme for ten years and played an influential part in catapulting the brand to the dizzy heights it currently vacates. Awake NY sits under Baque Creative, an agency the New Yorker formed in 2012 alongside the launch of his own label.

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The brand is fairly out-there in regards to awareness though a pivotal moment arose was when it released a series of logo caps through select, top-tier retailers in the US. Awake NY’s audience suddenly widened.

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Baque’s label is a true New York City brand that captures the vibrant spirit and energy that makes the city unique. Its SS18 collection launched on 03/05/18 exclusively at Dover Street Market’s New York Spring Open House Event alongside an art installation and an exclusive DSM t-shirt.

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Awake NY’s latest effort is colourful range of US-made streetwear essentials including hoodies and t-shirts. Features include the brand’s iconic logo with a foiled-mirror effect, a basketball graphic that is a reference to the city’s connection to street basketball and a print that pays homage to the Mexican self-portrait artist Frida Khalo.

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Awake NY SS18 has limited distribution with only six worldwide stockists. Coming soon to The Hip Store.

Published by Tristan Chidlow

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