adidas Originals EQT Cushion ADV

The latest addition to the adidas Originals EQT story is the EQT Cushion ADV in a monochrome colourway for AW17.

This new EQT features a knitted mesh upper with nubuck quarter panels, welded suede panels to the toe and a premium pigskin nubuck heel patch. This trainer has signature EQT molded details exhibiting the 3 stripes branding and reflective yarn, OG-inspired TPU lace loops, finished with the brand’s signature EVA outsole and dual-density tooling system.

This clean and contemporary adidas Originals EQT Cushion ADV is online now.

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New Balance 997 ‘Deconstructed’

Boston-based New Balance has come through with a fantastic offering just in time for autumn including two new ‘deconstructed’ 997s, two 998s and the newly launched 247 model in three colours.

This new deconstructed 997 offers a refined interpretation of a classic New Balance silhouette. This revered style features a neoprene inner lining with a sock-like entry system to the ankle for excellent all-round comfort. It’s more of a sophisticated, low profile shape than the regular 997 that can perhaps feel a bit too chunky on foot. This trainer is equipped with premium uppers and classic New Balance touches throughout including its signature REVlite technology to the sole. This ‘Made in USA’ trainer is finished with tonal laces, contrasting ‘N’ branding to the sides and a heel tab and tongue tab with embossed tonal branding including an American flag to the latter.

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The new 247 style has turned into a bit of a New Balance gateway trainer; staying true to the New Balance vintage aesthetic but technical in specification. it’s been updated for AW17 in three very wearable, understated colours with premium suede uppers. The 247 is not even a year old yet but it’s surely got to be one of the best new styles around.

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If you were to breakdown the New Balance line-up, the ‘Made in USA’ 998 sits at the top of the triangle. A beloved style due to the high-quality construction, fabrics and the nature of the layered mesh and suede uppers creates some striking colourways, just like the 998 CSU.

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What’s Up Chuck?

The Converse Chuck 70 is quite simply our go-to shoe. They pretty much go with anything you wear so you can just lace them up whenever without much thought. With plenty of colourways on offer it’s quite easy to end up having a few pairs before you know it. What’s great about the Chuck 70 is that it can completely elevate your look whatever iteration you choose, low or high. The low is great for the summer months, but if you run into some rain you’re in trouble due to the low-cut silhouette it possesses. With the high you get the addition of the beautiful All-Star branding to the inside ankle and they combat the elements really well, but if we’re honest, we prefer our Chuck’s a little rough around the edges.

Last week we received our first AW17 delivery and it was full of lovely new season colours including a re-stock of the ‘parchment’ as well as a ‘Chateau Rose’ (Pink), ‘Dark Sangria’ (Burgundy), ‘Blue Slate’ (Light Blue), ‘Jaded’ (Light Green) and ‘Midnight’ (Navy). But it’s not the colour options that makes this shoe great; anyone who knows a thing or two about footwear will tell you that it’s the Chuck 70’s finer details that make this such a celebrated shoe.

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Explore our Chuck 70 offering here.

Hot Weather Heroes

As the heatwave descended across the UK recently it got us thinking, we have great summer shoes ideal for this heat. Our arsenal is a never ending selection of hot weather heroes comprising of the ever reliable Chuck 70s to Bata Bullets and so much more. Scroll down and treat your feet. 

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Words cannot do this shoe the justice it deserves. The Chuck 70 is our go-to shoe and Converse have smashed it with these summer Mango and Jaded colours.

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Originally designed for basketball, the Pro Keds Royal is a true American Hero. We don’t play sport in them and neither should you, in fact we recommend you don’t, they’re too nice for that.

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Handmade in Slovakia, pefect for the everyday and constructed from eco-friendly materials, it’s the classic Star Master from Novesta. Really into the contrasting sole on this one but wait until you see their Universal Works collaboration.

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The G2 Canvas was first established as a tennis trainer in France back in the year 1936. Features include a cotton canvas upper, Spring Court tricolour branding to the tongue, a rubber sole and four vent holes to keep your feet cool. A simple, lightweight plimsoll, available in loads of colours.

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Want to see what to see the latest footwear? Here you go.

SS17 Footwear Lookbook

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It’s safe to say our new footwear offering for the summer season is looking better than ever. We’ve added new brands, new colourways and familiar favourites we go to every season.

Novesta -Star Master Colour Sole. 

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One from the archives. adidas Originals – Bermuda. 

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New to Hip, originating from the basketball court. Bata – Bullet High Top Canvas.

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Handmade contemporary footwear from Amsterdam. Filling Pieces – Low Top Stripe. 

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Hand crafted leather sneakers from Italy. Common Projects – 1528 Achilles Low. 

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The timeless and original Penny Loafer. G. H. Bass & Co. – Bass Weejun Larson Penny Loafer. 

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Malmo inspired? adidas Originals – Gazelle. 

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The classics made for summer. Clarks Originals – Weaver & Wallabee. 

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Chucks get woven. Converse – CT 1970. 

Explore more of our footwear summer styles here.

 

 

Saucony Jazz Vintage

The Saucony Jazz Vintage returns in two upbeat colourways to finish off the SS17 season. Saucony celebrate the return of the Jazz from the year 1981 in a Yellow / Orange and a Sky Blue / Navy colourway. This time round Saucony duplicate original features and detailing on one of their most loved silhouettes. Exact similarities can be found via the authentic mesh toe box, the unlined tongue, bespoke sock liners, weathered upper and off white midsoles. The final reference to the Saucony archive is the original shoe box design from 1983. Each shoe proudly boasts Saucony signature branding to the heel counter, tongue and side panel. The Saucony Jazz Vintage is online now.

 

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New Balance Made In UK ‘Cumbrian Pack’

New Balance pay tribute to the quintessential British surroundings of its Flimby factory with the Made in UK ‘Cumbrian Pack’. The story is told via three silhouettes; the often hard to come by 770, the classic 1500 and the CT300 court shoe. The colourways are inspired by the quintessential British countryside and the Cumbrian flag using royal blue, white and forest green throughout with precise detailing to the tongue and insole graphic. New Balance continue on with their tradition of storytelling through a premium product and this pack doesn’t let up. The New Balance Made in UK ‘Cumbrian Pack’ is online now.

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New Balance 247 Luxe ‘Dawn til Dusk Pack’

Next up for the New Balance 247 silhouette is the Luxe ‘Dawn til Dusk Pack’ in 4 tonal colourways. This brand new silhouette has proven to be a huge success since launching at the start of the year and these pastel inspired colourways are just perfect for the summer. The shoe is lightweight, flexible and with the REVlite technology in the midsole, it’s guaranteed comfort from day to night. The clean, classic look makes this your next go-to shoe and has been designed with the sole focus on keeping up with your demanding life, for everything.

The New Balance 247 Luxe ‘Dawn til Dusk’ Pack is launching online on 01/07/17.

Shop New Balance 

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Patta x Diadora S8000

Once again Patta and Diadora have collaborated on another iconic running silhouette from the Diadora archive. This time round the S8000 silhouette receives a vibrant makeover with accents of blue and turquoise that sit on an upper of all natural grey tones with purple and light brown details to finish. It’s been Made in Italy using only the best suede and nylon mesh materials finished with embossed and embroidered branding to the tongue and heel. The Patta x Diadora S8000 is online now.

 

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Saucony “Veg Tan” pack

Saucony is giving 2 of it’s best silhouettes a luxurious brown leather make over – the Shadow 6000 and GRID 8000. Both receive a full covering of vegetable tanned leather along with tonal laces for a premium finish. Available online and instore now.

 

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New Balance x Norse Projects “Lucem Hafnia” 770

After the success of the Ranier pack New Balance have teamed up once again, with our Scandi favourites Norse Projects, bringing you the Lucem Hafnia 770. Inspired by the interior of Copenhagen’s 530 year old library, the pack comes in 2 colour ways of “Brown Navy” and “Rainy Olive”, both made from a full grain leather upper and smooth nubuck, premium quality and understated, synonymous with Norse.

Available online 13/5/2o17 00:01BST

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The adidas Yeezy Boost 350 V2 Cream/White

Kanye West’s Yeezy returns once again with a clean summer colourway.

This latest Yeezy shoe comes with an all-white Primeknit upper with a cream white sole and black lettering on the insoles, The Hip Store will be stocking both adult and kids sizes.

 

We will be releasing the shoe 29th April instore only, if you would like the chance to purchase a pair you will need to enter our raffle via our app on iOS or android. No pairs will be available for general sale online or instore 29th April. The draw will close Wednesday 26th April 23:59.

 

The raffle has now closed, keep an eye on our social media channels and blog for further Yeezy drops.

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