The Hip Store is delighted to welcome the evolving Dutch streetwear brand Pop Trading Company to its brand list for the SS18 season. An emerging, relatively-new label based in the Dutch capital of Amsterdam with deep roots in skateboarding playing an essential part of the local skate scene.

Since Pop Trading Company was founded in 2013, the Amsterdam skateboarding community has been at the heart of everything it creates, whether it’s a video, a pop-up event or a line of apparel. Its refined, stripped-back designs crossover into menswear seamlessly, referencing classic sportswear and Italian fashion brands from the ‘90s. Low-key branding, quality detailing and elevated styling creates an on-point aesthetic, blurring the lines of high-end menswear, streetwear and skate.

This passionate Dutch label boasts an inimitable charm, is flying the flag for the Benelux skate scene whilst making a buoyant impression on the European menswear market. The first Pop Trading Company delivery for SS18 is online now.