BEAMS PLUS presents its 20th anniversary documentary film “What is BEAMS PLUS?”. Celebrating the label’s 20 years of history, the film takes a closer look into it’s roots and future ahead. Started in 1999, with a concept of ‘timeless men’s clothing’, the label reflects the good-old American styles that BEAMS grew up on.

In cooperation with supporters of BEAMS PLUS over the past 20 years, the film inquires the essence of the label featuring key figures and brands who has played important roles establishing the label.

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