These  Le coq sportif’s are now collector’s items in their own right.  The Retro Affiches pack pays homage to French towns’ tourist posters from the ’70s and ’80s; each shoe referencing a different town’s poster.  These shoes, made of premium nubuck, incorporate the colours of the poster that inspired them, which is reproduced on the tongue and on the shoe box.  To accentuate the retro appeal, the sole features an aged effect.

This collection, released as a limited series of 400 pairs, are available at The Hip Store.