Patta AW17 Drop Two

The cult Amsterdam streetwear outfit Patta came through in September with a new AW17 collection and its second drop of the season is launching at The Hip Store on 24/11/17.

Drop Two includes zipped tracksuit tops, hoodies, t-shirts, all-over script branding, a rain shell jacket and that cord overshirt that went down a treat in the first drop, it returns in black and brown.

Patta AW17 Drop 2 is launching online at 00:01 on 24/11/17 and will be available in-store from 09:00 the same day. Shop the last remaining bits from its first drop here if you can’t wait until then.


New for AW17: RAINS

For AW17 we are delighted to welcome Danish rainwear masters, RAINS to our brand roster. This relatively young label has quickly grown into a well-respected international brand, crafting waterproof goods with a fresh approach, inspired by Scandi weather and design heritage. RAINS merge traditional methods with innovative techniques to create understated, long-lasting and considered waterproof essentials that you can rely on when the rain arrives. 

Our selection of contemporary rainwear and water-resistant bags by RAINS are now online.









adidas Originals YEEZY BOOST 350 V2 Grey / Orange In-Store Raffle

The adidas Originals YEEZY BOOST 350 V2 is launching on 25/11/17. The YEEZY BOOST 350 V2 features a Primeknit upper with ‘SPLY-350’ detailing, a distinct centre stitching and heel tab with adidas’ innovative Boost technology to the midsole.

To enter our online raffle simply enter your details in the below form. No pairs will be available for general sale or in-store on 25/11/17. Our online raffle ends on 24/11/17, winners will be notified by email on the same day.

Opt for Orange

Add a pop of this seasons on-trend orange into your winter wardrobe by scrolling through our latest editorial. There are plenty of options from us in this must-have colour in a variety of styles from several brands. Whether it’s through accessories, staples, layers or a statement coat, our latest guide confirms that the colour orange worn right can look stunning.

So be bold and move away from the sometimes-boring wintertime palate of navy, grey and black and inject some life into your cold season set-up. Inspired by Milan and Paris catwalks from the start of this year, brands have introduced orange onto some core styles and there are some nice tones and shades on offer.




Injecting the colour orange via an accessory or some footwear is a gateway move and rather risk-free. Whether it’s a pair of Anonymous Ism socks, a Fjallraven Kanken or Byron beanie, or even a burnt-orange pair of Clarks Originals Wallabees it’s a shrewd but strong move.



Mid-layers are a fail-safe alternative too, take the Norse Projects Vorm Mercerised Sweatshirt or the corduroy Barbour Morris shirt for example, a gorgeous garment on its own but also a low-key colour supplement under your layers.



Feeling a bit more fearless? Then pick up a statement jacket in the shade of orange this year. Whether it’s your Patagonia rainwear or your down-filled Penfield coat you’ll be bang on trend, just don’t overdo the colour count beyond the jacket and it’s a striking look.

So hopefully all that should have you feeling inspired and encouraged by the colour orange, and always remember confidence is king.

G.H. Bass & Co. x Cape Heights

For the winter season, New England outerwear brand Cape Heights and American heritage footwear label G. H. Bass & Co. collaborate on the Quail Razor Boot. This style made its debut in the 50s as a hiking boot and today it’s as reliable as ever, updated with a contemporary aesthetic using the creative flair and expertise of both brands. The shoe is second to none in terms of strength and endurance, made with quality materials and expert craftsmanship.

The Quail Razor is a 5.5” lace up boot and features hands-stitched seams in an off-white heavy waxed thread, woven Cape Heights branding to the tongue, an Originals Bass woven label, a natural pigskin inside lining and an EVA wedge midsole. The upper is sat on a rippled outsole and a 360-degree natural flat welt stitch and both styles have a natural leather lining to the molded EVA microfiber footbed with gold embossed branding. The black leather option has reflective fleck hiking laces with an additional set of dark brown leather laces, matt black ski hooks and eyelets and the chipmonk suede and leather version has red hiking laces with an additional set of chestnut leather laces and brass ski hooks and eyelets to finish.


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The G. H. Bass & Co. X Cape Heights Quail Razor Boot is in-store now and coming soon online to The Hip Store.

Universal Works x The Hip Store AW17

Long-time compatriots and celebrated British menswear brand Universal Works have blessed us with an exclusive Bakers Jacket for the winter season. We first linked up with the Nottingham-based label for an exclusive in autumn last year and this time out we couldn’t be happier with the end product.

The Bakers jacket is as an ever-present figure within the Universal Works catalogue and since its debut collection in ’09 the Bakers jacket has always been a favourite. Essentially, it’s a modern update of a traditional baker’s jacket, loosely based on what David Keyte’s dad used to wear to work.

Our exclusive Bakers jacket includes the addition of a rear pocket, a neck tab and a dual branded label to the inside collar of this Universal Works staple. Our second collaboration is updated with a new colour cord and check lining.

The Universal Works x The Hip Store Bakers Jacket will be available, in limited numbers, online and in-store on 17/11/17.

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Armor Lux AW17

Heavily inspired by French maritime clothing, Brittany based label Armor Lux has come through with a distinguished AW17 offering. The latest delivery is full of extremely wearable and easy-on-the-eye essentials including Breton striped basics to an elegant selection of jackets.

Built to withstand the most treacherous of conditions, Armor Lux deliver both highly technical and unlined traditional fisherman smock jackets, casual bomber jackets and zip-up cardigans that will have your back this winter.

Alongside its outerwear options is a lovely collection terry towelling tops and Breton stripe t-shirts, all expertly made in France and decorated with the Armor Lux anchor emblem.

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The latest Armor Lux collection is available now.

Stay Warm Wear Fleece

As leaves fall and evenings close in, it’s time to get ready to withstand whatever weather winter throws your way. Any kind of fleece is your best bet when the temperature drops, providing an extra layer of warmth when there’s a chill in the air. Fleece is a winter season necessity and here’s our guide on how to wear it.


The Synchilla Pullover by California-based outdoor brand Patagonia is one of the eco-friendliest garments around. Crafted from a soft fleece that’s 80% recycled and bluesign approved. Since the year 2000, Patagonia has been working with bluesign to radically reduce the environmental impact in the material supply chain. It goes with pretty much whatever you have on and there’s some great colours on offer.


The Hope Gilet by British mainstay Universal Works is an incredibly practical, lightweight gilet that’s been crafted from a woollen / polyester blend. A great piece to layer under a lightweight jacket during the cold times.


Based out of Massachusetts, it’s fair to say that Penfield know a thing or two about keeping warm. The Carney Fleece is an ideal mid-layer for the winter months constructed from a cosy and comfortable polar fleece.


In addition to being an all-inclusive winter must-have, this Patagonia jacket is from the Patagonia Fair Trade Fleece series which is an inspiring movement that supports the people behind the product. So not only do you look good whilst staying warm, you’re supporting a great cause.


Carhartt WIP re-works and adapts workwear silhouettes for the modern day and included in its latest offering is the Jonesville Bomber Jacket. Crafted from a hefty 9.1oz. polyester pile, this garment guarantees warmth even on the coldest of winter days.



New England outfit Cape Heights has come through with new winter wares for AW17, effortlessly mixing style and substance. The Hyak Fleece has been crafted from a polar fleece with an extra fabric overlay to the yoke, a stowaway hood, a front snap pocket with a Cape Heights woven patch logo to the left sleeve.

Explore more quality fleecewear from Albam and Fjallraven.

nanamica AW17

Is it time for an outerwear update? The days are getting shorter and the temperature’s heading in one direction and that’s down. Japanese label nanamica has come through with an exceptional delivery of down jackets for the winter season. Nanamica has been synonymous with high-performance fabrics and classic cuts since its inception in Tokyo, Japan in 2003. Designer, Eiichiro Homma delivers a collection that is rich in technical fabrics yet simple in design.

Keep warm in the coldest of times with nanamica AW17. Now available online.








ASICS Tiger for AW17

Our ever-growing brand roster continues to go from strength-to-strength and this season shows no sign of slowing down as we welcome ASICS Tiger to our footwear offering.

Combining Japanese sports-tech and global street style, ASICS Tiger is the lifestyle division of the ASICS brand. Our debut collection is not to be missed, including some legendary GEL-LYTE styles and brand-new silhouettes in an array of colourways. 


First released in 1993, the GEL-LYTE V is the fourth shape in the GEL-LYTE series but as the number four has connotations with bad luck in Japan, the number five was used. This lightweight trainer is performance-based, form-fitting and infused with GEL technology.


First released in 1989, the GEL-LYTE III has evolved enormously over the past three decades whilst staying true to the original shape. The GEL-LYTE III is probably ASICS Tigers’ most-loved shape and the split tongue is an iconic bit of design in the world of trainers. This 90s runner offers style with the benefit of performance technology and for this season, ASICS Tiger present the GEL-LYTE III in a ‘Forest Camo’ colourway.


The ultramodern GEL-Kayano Trainer Lo has been crafted through a one-piece knitted upper with a reflective yarn for a modern look and feel. The trainer stays true to the innovative design of the original model including the exoskeletal cage design that wraps the knitted upper. The GEL-KAYANO Trainer Lo has a comfortable sock-like construction, a tonal rubber sole and an embroidered gold logo above the tongue.

Flannel Up

Wear it open, layered or alone, the flannel shirt is a versatile choice for this time of year and it’ll be your best friend in-between seasons. A handy garment that is essentially timeless and is sure to go with most things in your wardrobe. We’ve narrowed down our favourite flannels of the season, all designed to keep you warm over the next few months.


Eco-friendly outdoor brand Patagonia not only doing cracking outerwear but its mid-layer and shirt selection is also second to none. This Fjord Flannel Shirt is traditional but casual, crafted from a heavy 6.5oz. 100% organic cotton.


New England outfit Cape Heights specialise in extremely warm wares and the Hyak Check Flannel Shirt mixes style and substance. An over-the-head style overshirt in a playful ombre check, crafted from a soft and warm 100% cotton with the addition of a handy front pouch pocket.  


Trends come and go but Engineered Garments will always remain. With an undeniable Japanese aesthetic, this US-made shirt is more engineered than designed and feature modern fabrics and heritage details offering an ideal winter layering option.


Swedish outdoor label Fjallraven has come through with new goods for AW17 including an exceptional shirt selection. Within its latest shirt offering is the regular fitting Singi Heavy Flannel Shirt, crafted from a 100% organic cotton with G-1000 reinforcements to the inside collar, sleeve cuffs and pocket flaps.

Four outstanding shirts from four outstanding brands. If that’s not enough, take a closer look at our flannel shirt collection from Portuguese Flannel and Folk.

Flannel not your thing? Discover our full range of shirts here.

Patagonia | Fair Trade Fleece

Just as you thought Patagonia couldn’t get any better at making the best product with the cleanest fabric and smallest footprint possible, it launches the Fair Trade Fleece program. A movement that supports the people behind the product. A refreshing strategy from a responsible brand.

Every time a Patagonia Better Sweater, Synchilla Snap T Pullover or a Retro Pile style is purchased money gets directed back to the factory employees who crafted them.


For every Fair Trade Certified item sewn, Patagonia pays a premium. The money goes into an account that the employees maintain (not the management), controlled by a democratically-elected Fair Trade worker committee. This group then decides how the funds are used, whether designated for social, economic and environmental community projects or as a cash bonus that helps employees get closer to a living wage.

Fair Trade’s approach generates both better pay and employee participation in the life of a community. It also helps create better working conditions and safeguards against the use of child labour.

All Fair Trade Certified factories have thorough health and safety standards, respect for the environment, zero child or forced labour, maternity and paid leave, a sense of empowerment throughout the community and drives additional money back to the workers.

This program has also improved dialogue between employees and management; another vital aspect of Fair Trade. In one factory, upon learning that Fair Trade committee were contemplating spending a percentage of their premium on building a kitchen, the management recognised this as a basic need it should provide and paid for a new kitchen.

3 real-life examples of Fair Trade at Patagonia

In Hirdaramani, Sri Lanka, employees voted to open a daycare centre that provided workers with free child care; this meant parents could continue working as opposed to staying at home, which improved financial landscapes for each family. In addition to this, employees also established a health and sanitation program that’s provided a place for employees to voice any health concerns plus resources that addresses basic health and hygiene issues (often considered a taboo in their culture). This amendment has had a drastic impact on the employees’ physical and mental well-being, resulting in greater personal comfort and improved productivity at work. To top this off, employees were also handed coupons to pay for a variety of essentials prior to their annual New Year’s holiday.


In the Nature USA factory in California a vote was made to take their share of the money (which equated to one or two weeks’ pay) as a cash bonus. The staff used the extra money for things such as healthcare, school fees and holidays. One of the reasons Fair Trade was established was to help employees earn closer to the minimum wage. At Nature USA, tangible results are evident.


At the MAS Active-Leisureline factory in Katunayake, Sri Lanka, employees voted to use the Fair Trade premiums to pay for household basics and medicine. Roughly 525 employees received their premium in 2016. They used this additional money to buy packs of essential household essentials including dry foods, toiletries, medicine and personal products. This would have cost them around two weeks’ pay, plus they benefited from 10% off the retail price as well as free delivery. This might not seem like an exciting way of spending a bonus but the money saved meant that they had extra money to be spent elsewhere. The first delivery of premiums arrived just before the Sinhala and Tamil New Year; a timely welcome before an important period of celebrations.


Overall, more than 15,700 employees have benefitted from the premiums Patagonia has paid through the Fair Trade Certified program. Not only have employees benefited financially, this program has improved lives and increased pride, dignity, hope and self-confidence.

As the program has been such a hit amongst employees, factory owners and customers interested in change and progress, Patagonia’s participation in Fair Trade has grown at quite a rate. In 2014 Patagonia started off by offering 11 Fair Trade styles via one factory. By spring this year, Patagonia offered 287 styles via ten different factories. Today, the Patagonia Fair Trade offering has grown to 480 styles including 94 fleece styles via 14 different factories.


All our Patagonia Better Sweater, Synchilla Snap T and Retro Pile styles are Fair Trade Certified crafted, through Fair Trade Certified sewing and crafted with bluesign approved fabrics. Bluesign technologies evaluate and reduce resource consumption in the material supply chain, managing the chemicals, dyes and finishes used in the process making sure the products are safe for the environment, factory employees and for the customers. Back in 2007 Patagonia was the first official partners to join the bluesign system network.


This is very inspirational stuff and certainly gives you another reason to invest in Patagonia. Like you needed one.