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Wood Wood SS21 sees the Copenhagen based label expand upon their classic Scandinavian aesthetic, this time drawing inspiration from the Danish capital city’s history of vibrant and creative districts, in particular the area of Norrebrø in the 70s and 80s. Wood Wood introduces a wave of 70s inspired colour palettes across a fine selection of […]

Wood Wood SS21 sees the Copenhagen based label expand upon their classic Scandinavian aesthetic, this time drawing inspiration from the Danish capital city’s history of vibrant and creative districts, in particular the area of Norrebrø in the 70s and 80s. Wood Wood introduces a wave of 70s inspired colour palettes across a fine selection of sweaters, summer ready shirts and more.

Standout pieces for us at HIP in the collection include the John Stripe Sweater and the Brandon Graphic Shirt, which both encapsulate what Wood Wood do best creatively in different ways. Made using a brushed alpaca blend, the John Stripe Sweater blends refined shades of soft greens and orange hues, to subdued browns and striking black stripes. The yarns used are feather light and with surprisingly warm featuristics, make it suitable for light layering and transitional seasons. A perfect piece for the long Summer ahead of us, the Brandon Graphic Shirt features an exclusive potato print pattern for S/S 2021 designed by Wood Wood co-founder Brian SS Jensen, printed on a dense 100% cotton twill that has undergone a delicate washing process resulting in a broken-in, relaxed vintage appearance. To compliment, the fabric has a soft yet firm structure with a weight to match, ideal for hot summer days that turn into cooler crisp evenings.

The Wood Wood SS21 Collection at HIP is online now.

To showcase the latest Barbour White Label SS21 collection at HIP, we took to the streets to showcase the new offering in a city landscape. Inspired by Japanese magazine editorials of years past, placing Barbours heritage inspired outerwear in the modern environment helps display the lines versatility and wide styling options each timeless silhouette gives. […]

To showcase the latest Barbour White Label SS21 collection at HIP, we took to the streets to showcase the new offering in a city landscape. Inspired by Japanese magazine editorials of years past, placing Barbours heritage inspired outerwear in the modern environment helps display the lines versatility and wide styling options each timeless silhouette gives. Barbour White Label is centred around the brand revisiting their rich archive, with over 125 years of history to draw from, reinterpreting this into a contemporary range. Find fresh takes on classic styles, using modern fabrics across their collection of minimalist constructed pieces built to stand the test of time.

The Barbour White Label SS21 Collection at HIP is online now.

As the Spring and Summer season gets into full swing, we are pleased to share the HIP SS21 Friends & Family lookbook. To better showcase our brand ethos and latest SS21 collections, we wanted to shine a light on our team, friends of the brand and the general closer circle within HIP that make us […]

As the Spring and Summer season gets into full swing, we are pleased to share the HIP SS21 Friends & Family lookbook. To better showcase our brand ethos and latest SS21 collections, we wanted to shine a light on our team, friends of the brand and the general closer circle within HIP that make us what we are. Friends and family of HIP carry their own personality and style uniforms, mixing what we offer into something unique and new. The process of the lookbook has been about focusing on the people that make HIP tick. We as a brand have evolved through the years to become a true lifestyle retailer, aiming to enhance the lives of people who care about good design and quality, with our ‘Friends & Family’ at the heart of bringing this vision to life.

Explore our latest SS21 collections at HIP online now.

adidas Originals continue their city series in 2021 arriving in the Austrian Capital City of Vienna. First released in the 70’s, this 2021 iteration features a rich suede upper, heel and tongue – as with all city series pairs, the Wien is finished off nicely with iconic gold foil branding to the side wall. The adidas […]

adidas Originals continue their city series in 2021 arriving in the Austrian Capital City of Vienna. First released in the 70’s, this 2021 iteration features a rich suede upper, heel and tongue – as with all city series pairs, the Wien is finished off nicely with iconic gold foil branding to the side wall.

The adidas Originals “City Series” Wien will be launching at HIP on 10/04/21 online at 08:00am.

Here at HIP, we’re big fans of those who give the world their own creative take on their passions and make something from nothing as independent businesses. To celebrate the launch of the Nike Dunk High Blaze Orange/White (AKA the Syracuse), we connected with Barcelona based studio NOT ANOTHER CLASSIC RUG, which is a 2 […]

Here at HIP, we’re big fans of those who give the world their own creative take on their passions and make something from nothing as independent businesses. To celebrate the launch of the Nike Dunk High Blaze Orange/White (AKA the Syracuse), we connected with Barcelona based studio NOT ANOTHER CLASSIC RUG, which is a 2 strong team of handmade rug artists, to create our own custom Dunk High Rug to giveaway to our community on launch day. We caught up with the duo to talk about their passion for Nike, rug making and more.

Hi Aixa and Lidia, please introduce yourself, where you’re from and what you do?

Not Another Classic Rug is the brainchild of two creative minds that can’t stop creating – we are Aixa Sanuy & Lidia Ansio and we teamed up to design and make custom rugs that you won’t want to step on. Our rugs are unique pieces made by hand that give style and color to special places.

How was Not Another Classic Rug born, tell us the story?

We love to transform classic objects and accessories into a blank canvas to explore new forms and express our creative ideas. Not Another Classic Rug was born in middle of 2020 when the world was stopped by a pandemic. We already founded a creative socks brand in the past 2013 economic crash in Spain, and 2020 was for us a new opportunity to stop and start with this new personal project as a rug makers. Now we work on both business and we are happy to spend our time in what we love to do.

How did this connect with your sock brand?

Both projects are connected in a creative way. We love to show our crazy ideas and style in every project we do, from the way of production to the images we share. With both projects we work in collaboration with several artists worldwide and we love to create new designs linked with talented personalities.

You’re based in Barcelona, tell us about the sneaker community in your area?

We are sneaker collectors since we were kids. We grew up in Barcelona and we follow all the sneaker culture here. We lived within a huge sneakers scene back in the era of 2000-2010, now it is still alive and we have good spots in the city to grab a good pair. 

With everyone staying at home more, DIY rugs along with DIY custom culture in a whole seems to have rocketed in popularity in the sneaker/streetwear space over the last year, why do you think this is?

DIY  is always a personal way to demonstrate your art and skills. It is good to see how DIY rocketed in popularity recently, that makes people more curious and creative. Working in crafts always give you a kind of zen and arty mood good for your brain. Rug making is an ancient art, quite new in the “urban scene”. Our main idea is always to show a creative way to modernize the classic concept of a rug and give personality and art to interiors. Our coloured and creative rugs catched so many eyes internet and we are really grateful about this feedback. 

For those who don’t know the details, tell us about the start to finish process of making a rug from the initial design?

All our rugs are unique editions commissioned by artists and brands. All starts when an artist we like contact us and we work on a design together. The idea is projected on a fabric and we draw all lines. Then we start tufting all forms drawing with colorful wool and we work on all details with different scissors and trimmers. To finish we add latex to the backing and glue the backing with special cloth for the floor.  All the process is manual work and it takes time and patience. We love to pay attention to details and spend a lot of hours to have the best results in every piece. 

You’re huge Nike fans – tell us about your history with Nike personally and your first experience with the Dunk, as it sees a huge comeback over the last 12 months?

Right! Half of our clothing and sneakers are Nike’s. The brand represents our lifestyle; sport & creative. We wore our first Nike Dunk sneakers when we were about 13 years old and we wore them everyday, we loved wearing them to skate and walk in the city. It is great to see it’s back – a classic!

Lastly, do you have any advice for people wanting to start their own DIY business? And how can people get in touch to get a rug made by you?

People can contact us on our Instagram, website or by mail at notanotherclassicrug@gmail.com. We will be happy to see people’s ideas and bring to life the most creative ones! To the ones that want to start a DIY business… let your mind flow and create without limits! You will never regret starting a new project that motivates you. 

Follow and keep up to date with Not Another Classic Rug here and shop our latest Nike footwear and apparel here.

Known worldwide for its masterful interpretation of classic American menswear, Beams Plus is a private-label brand started in 1999 by Japan’s lifestyle retailer Beams. Beams Plus harks back to the golden era of American casual wear and brings the rugged aesthetic of that age to the modern day, thanks to modern cuts and materials crafted with […]

Known worldwide for its masterful interpretation of classic American menswear, Beams Plus is a private-label brand started in 1999 by Japan’s lifestyle retailer Beams.

Beams Plus harks back to the golden era of American casual wear and brings the rugged aesthetic of that age to the modern day, thanks to modern cuts and materials crafted with a Japanese attention to detail. Beams Plus has been the go-to brand perfect for staples such as checked shirts, striped tees and banded collars for years but it’s also the brand to turn to if you’re looking to inject a statement piece into your core rotation that’s sure to turn heads.

Drawing deep inspiration and respect from America’s Golden Age, the mid-1940s to mid-60s – post World War II as the victor and the economy was booming. Every business sector in the US saw massive development, and dress codes, or uniforms, were defined for various lifestyles. Four main uniform categories were fostered in this era that are the basis of global fashion thereafter: American trad, workwear, sportswear and military wear. Beams Plus is able to see timeless beauty in the functional designs of uniform fashion, and strives to honor such tradition in its modern interpretations.

This SS21 Beams Plus return with an expansive collection that perfectly meshes the best of American menswear with Japan’s famed tailoring and craftsmanship. Standout items in the collection include the Gabardine Balmacaan Mac Jacket, Linen Jacquard Cardigan and the Open Collar Madras Long Sleeve Shirt which sit amongst a rich and mature colour palette for this Summer mixed within a wide variety of unique materials used such as original Indian Madras cotton, pigment dyed fleece and soft 100% linen knit.

The Beams Plus SS21 Collection at HIP is online now.