adidas x Sean Wotherspoon x Atmos Superturf Adventure

adidas, Sean Wotherspoon & iconic Japanese retailer atmos join forces to present the Superturf Adventure. Arriving in a unique multi-toned colourway, the Superturf Adventures upper base is made from a corduroy upper that’s overlaid with a vegan material panel that interlocks with green webbing Three Stripe branding. Following the Round Two owner’s ethos, the silhouette […]

adidas, Sean Wotherspoon & iconic Japanese retailer atmos join forces to present the Superturf Adventure. Arriving in a unique multi-toned colourway, the Superturf Adventures upper base is made from a corduroy upper that’s overlaid with a vegan material panel that interlocks with green webbing Three Stripe branding. Following the Round Two owner’s ethos, the silhouette is fully sustainable and vegan, made using recycled materials and vegan alternatives to animal-derived ingredients or material. Alongside the Superturf Adventure, Sean Wotherspoon has curated a matching range of sustainable apparel which includes a Reversible T-Shirt and Graphic Hoodie arriving in two vibrant colourways.

The adidas x Sean Wotherspoon x Atmos Superturf Adventure collection is online now.

Getting To Know: Mirko Antich – General Admission

General Admission is a community-based California inspired label that looks at the world through a lens of optimism and humanity, sharing fringe stories from neighbourhoods and delivering it worldwide through elevated projects and collections. Offering a unique selection of shirting, graphic t-shirts, cargos pants, hats, homeware and more, each General Admission collection comes alive with […]

General Admission is a community-based California inspired label that looks at the world through a lens of optimism and humanity, sharing fringe stories from neighbourhoods and delivering it worldwide through elevated projects and collections. Offering a unique selection of shirting, graphic t-shirts, cargos pants, hats, homeware and more, each General Admission collection comes alive with its eye-catching graphics, elevated fabrics, and handmade ceramics.

In conjunction with our first collection from General Admission at HIP, we caught up with LA based Mirko Antich – head of creative and marketing at GA, to talk West Coast life, branching out into homeware, what’s up next and more.

Firstly please introduce yourself and your role within General Admission?

Whats up HIP. My name is Mirko Antich and I’m in charge of all the creative and marketing for GA. We are a small team and all wear a lot of hats so it’s always something fun and new everyday.

What were you doing before General Admission?

My background is in art and design. I’ve spent the majority of my career in the skateboard industry working in every position from art departments to roles in marketing, menswear, and brand direction.

The West Coast identity plays a big part in the brands ethos and direction; how would you describe everyday life and the vibe in California for those who haven’t been?

It definitely is a pillar of our brand. We champion it so much with a specific focus on Los Angeles and its cultures because each of us all have a different relationship with the city. Los Angeles isn’t just one vibe, it’s 100 cities in one each with its own story and history. If you’re brave enough to handle the freeways you can experience so much in a day. From surfing in the morning, to hitting some taco trucks for lunch. Visiting galleries and museums for a bit of culture, some fine dining on the east side to catching some live music at any of the hundred venues. Whatever you’re into you can find it here – just make sure you have a car!

General Admission has gone on to also offer an impressive selection of lifestyle and homeware goods, how did this extension of the brand originally develop?

It was a natural progression for us. We’ve always aimed to make things that help people live their best life. Craftsmanship has always been important for us which is why all our homewares are made by artisanal communities in Mexico and growing to other regions worldwide. Just another way to share stories from our communities of makers. At the end of the day we want our stuff to be passed down and have a long lifespan, end up at a flea market and places where they continue to inspire.

What are you some of your go to General Admission clothing and lifestyle pieces currently and why?

Honestly I’m very proud of our team and this collection. There’s so much to choose from to put some solid looks together. I’m definitely rocking the double knee carpenters, the half zip shirts, and our Pico pant is a staple in my closet. The graphic tees are a fresh take on more art based graphics by our good friends Aaron Jupin, Brian Lotti and Michael McGregor.

Focusing on this season’s recent deliveries, which styles have you got your eye on from other brands at HIP?

Man, I really love your curation of brands and I am so excited that we are a part of your offering. I’m a fan of Frizmworks for sure they have great bottoms. Can’t ever go wrong with a Needles cardigan! Love Snow Peak’s outerwear. I wish it wasn’t 70 degrees everyday here. Makes it so hard to have a nice jacket selection.

What’s next for General Admission?

We’ve really just started on this journey. We are going to continue to build upon our collections and always trying to make our product better and more accessible. More story telling through collaborations, events, and a new store in the Silverlake neighbourhood of LA. We’re just getting started.

Keep up to date with General Admission here.

General Admission – new to HIP. Online now.

Community Culture: SCREW Gallery – Brain Dead AW21 Collection

To highlight the launch of Brain Dead’s AW21 collection at HIP, we visited SCREW Gallery – a not-for-profit, artist-led exhibition space in Leeds based on Vicar Lane in Leeds City Centre, only a short walk from our flagship store. Opening in the Summer of 2021, SCREW aims to bring international contemporary art to Leeds, whilst […]

To highlight the launch of Brain Dead’s AW21 collection at HIP, we visited SCREW Gallery – a not-for-profit, artist-led exhibition space in Leeds based on Vicar Lane in Leeds City Centre, only a short walk from our flagship store. Opening in the Summer of 2021, SCREW aims to bring international contemporary art to Leeds, whilst providing regular opportunities for proposals from artists and curators. SCREW provides an open and welcoming space for contemporary art discourse without mitigating the work they show.

Founded in 2014 and led by Kyle Ng and Ed Davis – Brain Dead is a global art and design collective based out of Los Angeles. Deeply inspired and embedded in the world of post punk, DIY culture, underground comics, and skateboarding – Brain Dead offers a wide unisex range of clothing, accessories, and lifestyle goods to create an immersive world filled with disruptive graphics, all over prints and progressive silhouettes.

New to HIP for AW21 – Brain Dead. Online now.

SCREW Gallery – 30 Vicar Lane, Leeds, LS2 7NL – Open Thurs-Fri 2-7, Sat 12-5, or by appointment

YEEZY BOOST 350 V2 ‘MX Rock’

adidas present the YEEZY BOOST 350 V2 MX Rock – featuring an upper composed of multi-toned re-engineered primeknit, with a post-dyed monofilament side stripe woven into the upper. As seen in previous 350 V2 iterations the midsole utilises adidas’ innovative BOOST technology for all day long-lasting comfort. The YEEZY BOOST 350 V2 ‘MX Rock’ launches at HIP on 22/12/21 online […]

adidas present the YEEZY BOOST 350 V2 MX Rock – featuring an upper composed of multi-toned re-engineered primeknit, with a post-dyed monofilament side stripe woven into the upper. As seen in previous 350 V2 iterations the midsole utilises adidas’ innovative BOOST technology for all day long-lasting comfort.

The YEEZY BOOST 350 V2 ‘MX Rock’ launches at HIP on 22/12/21 online via raffle.

YEEZY 700 MNVN ‘Metallic’

adidas present the YEEZY BOOST 700 MNVN ‘Metallic’ – the YEEZY BOOST 700 MNVN ‘Metallic’ features an upper composed of lightweight polyester with a no-sew overlay offering enhanced breathability, flexibility, and comfort. No-tie bungee laces allows for easy on and off wear, while reflective material throughout specific areas of the model adds unique design cues […]

adidas present the YEEZY BOOST 700 MNVN ‘Metallic’ – the YEEZY BOOST 700 MNVN ‘Metallic’ features an upper composed of lightweight polyester with a no-sew overlay offering enhanced breathability, flexibility, and comfort. No-tie bungee laces allows for easy on and off wear, while reflective material throughout specific areas of the model adds unique design cues and visual interest. The full-length drop-in BOOST midsole provides the ultimate underfoot cushioning experience, while the PU midsole adds comfort and durability.

The YEEZY 700 MNVN ‘Metallic’ launches at HIP on 20/12/21 online via raffle.

Getting To Know: Virgil Nicholas – VINNY’s

Rooted in street culture and sportswear, VINNY’s represents the classics of tomorrow whilst respecting the heritage of the past. Each pair of VINNY’s shoes are made in a small factory in Portugal with high-quality materials, each handcrafted in understated colours and classic silhouettes, ensuring years upon years of wear. Specialising in the loafer silhouette – […]

Rooted in street culture and sportswear, VINNY’s represents the classics of tomorrow whilst respecting the heritage of the past. Each pair of VINNY’s shoes are made in a small factory in Portugal with high-quality materials, each handcrafted in understated colours and classic silhouettes, ensuring years upon years of wear. Specialising in the loafer silhouette – this Copenhagen based footwear and lifestyle brand are setting a standard when it comes to creating product with timeless appeal.

In conjunction with our first delivery from VINNY’s at HIP, we caught up with founder and designer Virgil Nicholas to talk early blog days, starting a footwear brand, swapping sneakers for loafers and more.

Hi Virgil – thanks for taking the time out to speak to HIP. What was life like growing up in Paris, and how would you describe the city’s overall approach to style?

Didn’t grow up in Paris, but in Copenhagen. However, almost my entire childhood summers up until my teenage years were spent in Paris. It most definitely created the backdrop and inspiration for my understanding of style today. In my opinion Paris is equal to effortlessness: whether layered or stripped down to just a top, bottoms and a solid choice of footwear, the Parisian way is good at winning. But the diversity and contrast of inhabitants that the city also has, certainly also played a big part in the way I see the world, and how I like to shape my own concepts. You need contrasts to create something that’s for more than just one.

Blog sites such as Substack and mood board IG pages are super popular right now and play a part in emerging trends across the globe, you started a big blog back in 2008 called Superbial, could you explain a bit more about that and how it came about?

Superbial was my first venture into creating community based on common ground. Instead of “player hating” on the dude on the other side of the street because he seemingly was influenced by the same culture as you, you should give him a nod and ask “where he got those from”. Superbial was intended to be that platform: applauding common interests, being first to inform, inspire and also to engage, I conceptualized a blog universe similar to the early days of Highsnobiety and Selectism, in which we wrote more than a handful of articles a day, did tons of events highlighting aspiring creatives and brands. Ultimately we became an extended arm for brands, facilitating content creation, product launches and ambassador programs. Our ambition to embrace everyone got us there I think.

What pushed you to start VINNY’s?

A few things: for starters I was tired of seeing adult men wearing sneakers with their suits at celebrations. There is definitely space to wear sneakers with everything, but weddings and such should be kept classic – that’s without saying contemporary twists aren’t welcome. But when you wear sneakers every day, the least you can do also pay respects to the host, and also ask of yourself to level up just that one time of the year.

Secondly, having been a sneaker head for over a decade but realizing I would have the same rotation over and over again these last years, I realized there was missing a piece in the puzzle that wasn’t a pair of kicks but a dress shoe that could complete the whole thing. That’s probably a part of growing up! VINNY’s was a born with the intention to create a contemporary heritage brand honoring classic virtues.

How was it mixing the two difficult tasks of sourcing high quality production whilst refining a unique brand message to begin the brand?

Good question. It was fun! I really appreciate the task of doing things properly as I believe it shows in the end result. Sourcing is like a playground that will have your creative side get sidetracked non-stop because the opportunities are endless. The hardest part was succeeding in getting our many messages across with as few words as possible.

We are now seeing loafers and formal shoes worn in a much more relaxed way these days, for example with casual shorts or sweatpants – how are you personally seeing loafers being interpreted in the current age?

Weill exactly like you described: to the bearer’s convenience, and I like what I see. To me it is underlining VINNY’s purpose to make the loafers as versatile as the sneaker. Ultimately, there’s nothing saying your wardrobe can’t have a high-value cared-for loafers collection the same as you do with sneakers.

Which VINNY’s style is your go to currently and how do you like to wear them?

At the moment I am loving the black Paname Pony Hair. It’s rich in many ways but speaking of effortlessness, that style is my favourite go to for dressing up a pair of jeans and a T-shirt right now.

Which clothing and lifestyle brands do you have your eye on that we stock at HIP?

I love Japanese design and simplicity. If you study the two entities you’ll find a good deal of similarities between Danish design minimalism and appreciation of craft and Japanese ditto. My own wardrobe stocks quite the pieces from Beams, Visvim and Sophnet. My eyes are currently on your retaW and Snow Peak selection. Gotta get in there just to make sure I’m fully covered across the whole spectre.

What’s next for VINNY’s?

We have a long way to go in achieving our ultimate goal of being a brand, that is not only known for its product but for a way of life. But every new day is a step towards it. Right in front of us is the process of being even more persistent in establishing that VINNY’s is the destination for loafers. And then, we will start exploring new territories…

Keep up to date with Virgil here and VINNY’s here.

VINNY’s – new to HIP for AW21. Online now.