4WD is the newly launched project from downtown New York legend Aaron Bondaroff – a pivotal figure in the rise of streetwear brand aNYthing and online community movement Know Wave. Acting as a celebration of only doing things that are ‘worth doing’ – 4WD is a multi-platform venture spanning exhibitions, collaborations, apparel, print and more. 4WD connects the creative mindset of downtown culture with the world and believes in moving forward, towards things for worth doing.

In conjunction with our first collection from 4WD at HIP, we caught up with Aaron direct from Miami and pitched him a variety of questions on starting 4WD, studio life and pre-internet New York. In response, Aaron flipped the piece on it’s head and responded in a true creative manner, gifting us at HIP our own series of 4WD’s already iconic post-it note messaging imagery, representing a snapshot inside the mind of the 4WD studio and process.

4WD – new to HIP. Online now.