Umbro Designed By Slam Jam ‘Hard Times’ AW24 Collection Drop 2 – coming soon to HIP.

Umbro introduce their ‘Hard Times’ AW24 collection designed by Italian cultural institution Slam Jam. The collection recontextualises football-inspired motifs with progressive shapes, materials and contrasts – an experimental twist on Umbro’s sportswear heritage.

Founded in 1989, Slam Jam honed a distinctive style inspired by art, music and clubbing – representing the attitude of underground urban subcultures and creating a tribe of like-minded people across the world.