Pop Trading Company
The Hip Store is delighted to welcome the evolving Dutch streetwear brand Pop Trading Company to its brand list for the SS18 season. An emerging, relatively-new label based in the Dutch capital of Amsterdam with deep roots in skateboarding playing an essential part of the local skate scene.
Since Pop Trading Company was founded in 2013, the Amsterdam skateboarding community has been at the heart of everything it creates, whether it’s a video, a pop-up event or a line of apparel. Its refined, stripped-back designs crossover into menswear seamlessly, referencing classic sportswear and Italian fashion brands from the ‘90s. Low-key branding, quality detailing and elevated styling creates an on-point aesthetic, blurring the lines of high-end menswear, streetwear and skate.
This passionate Dutch label boasts an inimitable charm, is flying the flag for the Benelux skate scene whilst making a buoyant impression on the European menswear market. The first Pop Trading Company delivery for SS18 is online now.












adidas Originals by NEIGHBORHOOD SS18
adidas Originals by NEIGHBORHOOD SS18 is online now.
Japanese label NEIGHBORHOOD and adidas Originals come together for a Capsule Collection to kick off the SS18 season. For this project inspiration comes from the raw, electric energy of the squads of the city of Shinsengumi combined with technical elements and original styles from both brands.
The collection is packed full of sportswear styles with NEIGHBORHOOD founder Shinsuke Takizawa’s unparalleled design perspective, a monochrome aesthetic and next-level fabrics. adidas Originals by NEIGHBORHOOD SS18 is stimulated by the Japanese label’s signature application mixing vintage and streetwear culture with a rugged attitude.







Included in the clothing line-up is a set of t-shirts, sweats, track pants and outerwear with Japanese motifs and dual-branding throughout the range. Iconic adidas Originals styles make an appearance including the Game Jersey and the Commander Sweat with shrewd alterations made exclusively for this collection. Two stand-out styles are the Raiders Track Jacket and the NH M-51 Jacket, both paying tribute to traditional motorcycling gear with a few NEIGHBORHOOD trademark touches.

Footwear-wise, we are blessed with four silhouettes including old and brand-new styles. The Gazelle Super and the I-5923 remain fairly low-key after being blacked-out and constructed using the innovative Primeknit fabric.
Opposite these two styles is the NMD_R1 and the never-seen-before Chop Shop NBHD. The NMD_R1 receives a complete overhaul with contrast stitching, saw-toothed detailing and plenty of branding throughout.
Last but by no means least is the Chop Shop NBHD. A new silhouette that has been created exclusively for this collaboration, a trainer that oozes vintage only with the added extra of modern technology including a BOOST midsole.




adidas Originals x UNITED ARROWS & SONS for SS18
Twelve months since their last collaborative effort, Japanese retailer UNITED ARROWS & SONS come together with adidas Originals for a Spring Summer ’18 Capsule Collection. As often is the case, after a bit of Archive digging, UNITED ARROWS & SONS re-work and adjust iconic sportswear styles with a distinct sartorial touch.
Fledgling Ajax sensation Kasper Dolberg models the range that’s been designed with the Japanese collage artist Kosuke Kawamura. Dominated by a selection of sportswear-inspired pieces the collaboration also sees Tokyo-based UNITED ARROWS & SONS tackle the NMD CS2 and R2 silhouette. Dual branding takes centre stage throughout that’s been fashioned through Kawamura’s signature ‘shredding’ technique for a truly unique finish.
The clothing comprises of several different styles with an urban and understated vibe including a coach jacket with EQT-style branding across the shoulder and a tailored jacket with matching bottoms. Alongside these are a handful of sportswear essentials including a soccer jersey that’s reminiscent of football kits and training tops from the 80s and 90s.
Both NMDs are bound in a marl grey upper together with reflective 3M 3-Stripe detailing, dual branding and Boost technology underfoot with the CS2 really catching our attention as one of the best collabs on this style to date.
The adidas Originals x UNITED ARROWS & SONS SS18 Capsule Collection is launching on the 20/01/18.









Danner Boots
We are delighted to finally welcome Danner boots to our footwear mix just in time for the cold snap. Danner boast over 80 years of expertise, crafting robust, weather-ready, US-made boots.With over 80 years of expertise, this American brand has mastered the art of robust, weather-ready, US-made boots. Our first offering is something truly special with hiking-style laces and hardware, waterproof linings and stunning leather uppers getting involved throughout. Available in both our Leeds and Nottingham stores and online now.