Awake NY x Levi’s AW20 Collection
In conjunction with the release of their highly anticipated AW20 collection, Awake NY have partnered with Levi’s to create a limited edition, upcycled collection of patchwork Levi’s® Trucker Jackets and 501® Jeans. Perfectly capturing the New York DIY aesthetic, transcending cultures and bringing it to life through timeless and thoughtful collections – Awake NY brings new life to Levi’s icons with patches and panels of deadstock fabrics to give them a streetwear twist and New York flavour, with two heroes in the collection being the 501® and the Type III Trucker, all from the Levi’s® Authorized Vintage program.
The base of the collection before the customization work is done begins with the Levi’s® Authorized Vintage indigo Type III Trucker in a classic fit and the Levi’s® Authorized Vintage indigo 501® in its iconic straight-leg fit. Through a hand-sewn process, patches of colourfully patterned, upcycled men’s shirting material with black thread to highlight the imperfect, natural look of hand stitching have been added. The result is a set of eye-popping, head-turning pieces that perfectly blend Levi’s classic style with Awake NY’s and streetwear sensibility and capture both brand’s DIY spirit, with each garment is a unique one-off piece you can cherish for years to come.
The lookbook for the collection was shot in Phillidelphia by renowned Philly born and past Awake collaborator Quil Lemons. Speaking on the collection, Awake NY founder Angelo Baque stated on his Instagram “Thank you from the bottom of my heart Quil for sharing and shooting your family with us for this project. The objective of this shoot was to start shifting the perception of the fragmented Black and Brown family that has been portrayed for too long in mainstream media. We are creating the new here and taking control of our narratives. Vulnerability and love amongst young men presented at a high level and not through trauma”.
The Awake NY x Levi’s AW20 Collection is online now.