Beams Plus and Beams Boy are famous Japanese fashion houses of Beams Tokyo. They hark back to the golden era of American casual wear with a rugged aesthetic of that age to modern day with contemporary cuts and materials.

Beams Plus perfectly meshes the best of Americana menswear with Japan’s famed tailoring and craftsmanship. Born out of Tokyo’s esteemed Beams stable in 1999, Beams Plus has been rightly lauded ever since. The label harks back to the golden era of American casual-wear and brings the rugged aesthetic of that age to the modern day, with contemporary cuts and materials. Whilst touching upon nostalgia, the label seeks to enhance and reimagine garments in its pursuit of authenticity.

Launched in 1998, BEAMS BOY was made for women who love the strength and function found in men’s fashion. The selection centres around men’s heavy-duty and standard items, and pieces with substance, styled to highlight their unique appeal.

Keeping consistent on their emphasis on timeless garments – Beams Plus and Beams Boy offer classic staples such as shirts, stripe t-shirt, knitwear in this SS23 season. All refreshed with interesting patterns and vibrant colours.

Beams Plus & Beams Boy SS23 At HIP – Online now.