To mark the latest chapter of PUMA and Noah’s collaboration, recently at HIP we caught up with Noah founder Brendon Babenzien in New York. We talked about life growing up in Long Island, inspirations from the ‘70s and ‘80s, the collaboration’s light-hearted approach and what Brendon’s favourite piece in the new collection is.

PUMA and Noah AW24 captures the effortless cool of the off-duty athlete from decades gone by – harking back to nostalgic periods of American style and sportswear with playful archival designs.

The collection launches at HIP online on Saturday 16.11.24 at 8am and in store in Leeds & Manchester from 10am.