Carhartt WIP x Motown Records AW19 Collection

Coinciding with the 60th anniversary of Berry Gordy Jr founding the label in Detroit, Michigan, Carhartt WIP joins with Motown Records to present an expansive collection for AW19.

In 1959, after a relative degree of success writing songs for artists, Gordy Jr founded Tamla Records, which would lay the foundations for Motown – a name that nodded to Detroit’s motor-manufacturing heritage. Similar to the assembly lines of Ford Motors, where he had previously worked, Gordy Jr set about establishing his own conveyor belt, cranking out hits and establishing stars at a remarkable rate. Diana Ross and the Supremes, The Four Tops, Stevie Wonder, The Jackson 5, and Marvin Gaye all passed through the hallowed doors of Motown’s humble two-story house-turned-recording studio on West Grand Boulevard.

Standout pieces in the collection include a sateen bomber and rolled beanie that features the cover art and promo material that accompanied Marvin Gaye’s “Let’s Get It On,” and a “Snake Pit” shirt that references Motown’s basement recording studio. Other T-Shirts and Hoodies in the collection draw reference to Motown’s sub-labels and the 1970 album “A Pocket Full of Miracles” by Smokey Robinson and the Miracles.

The Carhartt WIP x Motown Records AW19 collection is online now.