To highlight new seasonal styles of the New Balance 576 & 991 ‘Made In UK’ we caught up with friends of HIP across the UK, including Manchester-based multi-faceted contemporary creative HYO-ISAK.

Hyo-Isak is an abstract expressionist operating under his own eponymous label HYO-ISAK. His artistic pursuits revolve around pushing the boundaries of realism by integrating unexpected elements and contexts, exploring the interplay between the conventional and the innovative. HYO-ISAK’s clothing imprint experiments with shape and effect, blurring the lines between contemporary fashion and sportswear and pushing the boundaries of design.

Produced at New Balance’s iconic Flimby factory in Cumbria, UK – the fan favourite New Balance 576 and 991 ‘Made In UK’ return for this AW23 in new seasonal tones – giving a contemporary feel to these staple silhouettes whilst celebrating the culture and craftsmanship of ‘Made In UK’.

New Balance 576 & 991 ‘Made In UK’ at HIP – Online now.