Getting To Know: Eiichiro Homma – Nanamica

As we are all encouraged to stay working at home during these difficult times, we connected with friends from some of our favourite brands here at Hip to get an insight into their worlds. This week, we caught up with Eiichiro Homma – Founder and Designer of Nanamica to check in on his current situation at his home in Tokyo.

Hi Eiichiro, please introduce yourself and your role at Nanamica?

My name is Eiichiro Homma and I am the founder of nanamica. My role involves direction of the nanamica brand and managing the company.

Where are you currently in the world?


What’s your guilty pleasure working from home song?

Remote work often requires a quiet environment since there are many video meetings throughout the day. However, I am enjoying some good soul music recommended by a friend who is the owner of a soul bar and others who are DJs.

Your go to comfy WFH piece from Nanamica?

Sweat suits work best for both remote work and for dog walking. I have since shifted from such WFH wear to woven pants and woven tops since I am wondering if such easy pieces for every day wear can cause weight gain.

Sofa, desk or garden office? 

 A desk at my home office

Current media diet?

Recently I have been enjoying American TV dramas. I intend to learn more about daily life in America whilst we prepare to launch our first overseas nanamica store in New York City.

Which objects at home are keeping you sane?

Music with drinks.

What things in life have you come to appreciate more during these times?

I have come to realise the importance of the freedom of human beings and a family’s support.

If the world went back to normal tomorrow what is the first thing you’d do?

Go sailing!

There’s usually a silver lining with all tricky situations, what’s yours?

I try to consider this current situation as difficult as it is as a good opportunity for me to review our business, the lives of my staff and my life. Although I am still very busy whilst working remotely little physical contact means I can spend time thinking about these issues more objectively.

Stay up to to date with Eiichiro here view the latest arrivals from Nanamica here and keep an eye out for more in this series over the next few weeks.