First debuting in 1989, the New Balance 550 was originally designed for basketball – created by legendary sneaker architect Steven Smith. Today the 550 represents a go-to lifestyle sneaker, with a timeless and minimalist aesthetic that has made it increasingly popular within cultural circles across the world. This latest iteration arrives in a clean all-white colourway. The sneaker’s uppers are crafted from supple leather detailed with breathable perforations at the mudguard, whilst it features a rubber outsole and is decorated with classic branding in the form of a ‘N’ at the side wall and basketball logo at the tongue.

The New Balance 550 ‘White / White’ launches at HIP on 05/07/22 online via our draw.