The New Balance ABZORB 2010, shot in New York with Oliver Shaw of FRIEND EDITIONS.

To showcase NB’s new lifestyle design, we met up with Oliver in NYC, visiting the FRIEND EDITIONS HQ and some of his favourite spots in the city.

The ABZORB 2010 brings together fan favourite New Balance features from the ‘2000s.

The ‘Linen’ colourway launches at HIP on 23.07 online at 8am and in-store in Leeds & Manchester from 10am.