The New Balance ABZORB 2010, shot in New York with Oliver Shaw of FRIEND EDITIONS.

To showcase NB’s new lifestyle design we met up with Oliver in NYC, visiting the FRIEND EDITIONS HQ and some of his favourite spots in the city.

The ABZORB 2010 bring together fan favourite New Balance features from the ‘2000s.

Both colourways are online now.

FRIEND EDITIONS is available on our website and at HIP Manchester.

Photography & art direction by HIP.