New To HIP: Andersson Bell

Born in 2014, Andersson Bell stems from a drive to unite two opposing cultures, reinterpreting Scandinavia’s famous design language through a Korean perspective. The result is a playful version of a fluid modern wardrobe, appearing both progressive and familiar.

The Seoul-based collective takes timeless classics and alters them with an avant-garde spin whilst remaining beautifully subtle for the everyday.

Andersson Bell – new to HIP for SS23. Online now.