ERL is a fever dream of ’70s and ’80s Venice Beach. From themes like high school cliques and Californian adolescence, each collection paints compelling stories and characters. Founder Eli Russell Linnetz uses local people for authentic perspectives on motifs like innocence and masculinity. Linnetz worked across film, music and fashion, from Broadway as a teen to later catching the eye of Rei Kawakubo, before he launched ERL in 2018. The brand offers vibrant everyday luxury – carefree pieces that uplift West Coast style.

ERL is available online and at HIP Manchester.