New To HIP For SS21 – Story mfg.

Birthed in 2013 by husband-and-wife duo of Saeed and Katy Al-Rubeyi, Story mfg. (short for manufacturing) is a UK brand with a strong desire for a more authentic, fulfilling and kind approach to clothing for men and women. Working with a large group of skilled dyers, weavers, embroiderers and tailors, Story creates unique collections each season that hone into and pay homage to their slow-moving design process and historic craft used. Keeping their footprint on the earth at the forefront, Story consciously collects their natural fibre offcuts from production to be re-used later and use minimal synthetic materials, with natural dyed organic cottons being a proud pillar of each collection.

Our first delivery from Story perfectly encapsulates the brands ethos and their dedication to details Рwith standout pieces such as the hand crocheted Velour Polite Pullover and the naturally clamp dyed Organic Linen Shirt displaying their passion for slow made craft.

Explore the Story mfg. SS21 collection at HIP online now.