New To HIP: forét

When forét (French for forest) was founded in 2014, it sought to capture its founders’ nostalgia of growing up in the great outdoors in rural Denmark.

This experience guides the brand’s aim to provide modern functionality – covering all sides of the contemporary wardrobe to fit in both tranquil outdoor life and urban city lifestyle. In finding this versatility, forét urges us to slow down; to find stillness and simplicity in our everyday lives and clothing habits, inspired by the natural world.

This mantra translates to timeless casual pieces built to last, all made with a focus on reducing environmental impact and looking towards a more responsible future.

forét – New To HIP For SS23 – Online now.