New To HIP: Noah

Noah is an American menswear brand founded by former Supreme creative director Brendon Babenzien. Noah allows the New York-native to realise his expansive creative vision, connecting the dots between the contrasting subcultures and DIY elements that defined his youth. Noah’s references are cross-generational – uniting interests in skating, surfing, water, the outdoors and music genres from hip-hop to punk rock all under one roof. The label marries an urban and active lifestyle aesthetic with classic design features – creating a considered and understated form of menswear. Sourcing high-quality fabrics from around the world, Noah is transparent about production and creates clothing with a conscience. Each collection is wide-ranging, offering casual day-to-day pieces alongside well-tailored, timeless silhouettes.

Noah – New To HIP For Summer ’23 – Online now.