New To HIP – Copenhagen-based Sunflower create ‘people’s favourites’ – beautiful staples emphasising traditional design blended with contemporary twists. Since being founded in 2018 Sunflower has created a loyal following. The brand focuses on real people, paying close attention to how its community wears each item as individuals interpret pieces in their own way to make them special. This premise influences how the brand is presented and its approach to fashion. Each Sunflower collection is chic but straightforward – garments intended to last a lifetime.

Sunflower AW24 is online and at HIP Manchester.