Norse Projects AW’16

Back with a bang for AW’16, the team at Norse Projects¬†present their usual quality, style and substance.

There is a distinct focus on the use of standout materials, such as Primaloft and Elka, which are applied to some of the brand’s classic designs – think winter wardrobe essentials with a distinct scandi twist.


Introducing our latest addition: Albam

Welcoming a new brand to the Hip Store family is always cause for celebration, especially when they align so closely with our ethos and values. For the past decade, Albam has been winning over legions of new followers with its understated, quality menswear, and if you haven’t already met, we’d like to introduce this stellar British brand to you today.


Albam was created in 2006 by London-based Alastair Rae and James Shaw, who were yearning for a menswear brand built around ‘the confidence you get from wearing a favourite piece of clothing,’ and the inherent, special connection between man and cloth.

Since the early days on Bleak Street in Soho, the brand has focused on producing wardrobe essentials that value quality fabric, fits and finishes above all else. Adhering to the ‘good design is something you never see’ principle, Albam has never been described as flash, and that’s exactly the way they like it. Each seasonal collection carries an understated elegance, creating a timeless quality engrained into the fabric of each garment, meaning your favourite Albam piece will stay with you for years to come.

Key pieces

Boat jacket

This versatile jacket should be a mainstay in any man’s wardrobe, and is the perfect outerwear for summer evenings. Available in navy, white or khaki, the Albam boat jacket is constructed in the ‘trucker’ style, with front pockets and adjustable side straps from 100 per cent cotton.


Rail shirt

A lightweight shirt is a must for warmer months, and we can’t think of many better options that Albam’s rail shirt, complete with ticking stripe. The pyjama collar creates a level of informality perfect for the season and the ultra-light Portuguese linen will keep you cool and calm no matter how high that heat dial soars.

Classic pocket t-shirt

You can never have too many t-shirts, and Albam’s version of this menswear staple definitely deserves to be that ‘just one more’ in your collection. Available in white, navy and regatta blue flavours, this classic pocket tee is 100% cotton with a regular fit to ensure you don’t get hot under the fabric-trimmed collar.



View the Hip Store’s complete handpicked selection from Albam online and instore now.