If you spend a couple of hours a day of Instagram like many, you might have noticed an influx in a new way individuals are curating their feed with certain dedicated pages. Online, the “mood board” style movement has quickly taken over as a new way to express a certain interest or style in a post-Tumblr era with popular pages by Hidden NY, organiclab.zip and Lawrence Schlossman leading the way. WAY OUT Cache is an upcoming UK based page and vintage seller specializing in more obscure outdoors-wear and the marketing around it, we caught up with Dan from WAY OUT to learn more.

Please introduce WAY OUT Cache and how would you describe the page? 

WAY OUT Cache is an Instagram feed and online store dedicated to vintage outdoor gear. I like to think of it as a little community. Rather than me just sharing images for a “like” I try and offer stuff that people can engage with whether it be something to purchase, discover or share. Last month I did a little giveaway and the followers shared a few hundred images of their reusable water bottles. It’s nerdy if you’re not into it but I think actually engaging is the best thing I can do. 

When did Way Out Cache begin and how did it come about? 

I started the page last year at the same time I was selling vintage pieces for some extra cash. I was getting some really crazy pieces through and the only memory I’d have of them was the completed eBay listing which seemed a bit of a shame. I just wanted something to look back on and be like “I had one of those” but I knew people would connect with the old imagery just as much as the pieces themselves. 

The Instagram mood board movement is currently popular with other pages such as Hidden and organiclab.zip for example, what’s your thoughts on this and is it here to stay? 

I think it’s great and I hope it’s here to stay. Through university I used to run a streetwear blog called 5th Street which was reasonably popular but it got to a point where I felt it couldn’t compete with the bigger news sites. With Instagram I feel like anybody has a fair crack of the whip if they’ve got a cool eye for something that’s a bit different. I think it’s important to have a niche but not to box yourself in too much that you’re going to run out of content. 

Outdoors and technical focused clothing are having a big moment right now, why do you think this is and where do you see it going?

 I think a lot of people have got into outdoor gear because it fits with where the world is going. It’s imperative that we all start making better choices, buying stuff that lasts longer and using things multi purpose. I want a jacket I can wear for work, walk the dog in but also climb a mountain at the weekend too. I think it’ll continue like this for a while and the good bit is that the brands who have always done it will continue doing their thing.The bad part is that we are going to have to endure some poor quality gear from brands that are inevitably going to try and go outdoors. 

Would you say the last few years have been post-streetwear? 

Yes and it’s definitely refreshing. I can’t knock streetwear because I’ve made so many connections through it but now it’s died down a little, I like that people are finding their own feet. I saw a meme the other day that was like “Guys turn 20 and base their whole personality around these brands” and I just thought that was so true of streetwear. I like seeing what people actually like to wear now rather than what they thought was their uniform almost. 

Which brands do you have your eye on? New and vintage? 

You guys have got a lot of brands on my watch list actually. I’m really into Klattermusen, and wander and Snow Peak to name just a few. Their new gear is as good as anything from the past so I’m always checking for those. In terms of vintage I’ve been going back through Nike ACG a lot. For a sub-line of a sportswear brand it’s amazing just how many unique pieces there are out there. A lot of big brands who made outdoor collections gave up somewhere along the way.  

Are there any vintage pieces you regret letting go of? 

I don’t really get attached to pieces too much and in that sense I’m a really bad archivist. There’s 100s of pieces I regret letting go of too cheap though. A couple of years back me and my friends were getting some of the craziest Patagonia Retro X I’ve had to date and I was letting them go for £150-200. If I could have them back I wouldn’t be putting them on a 7 day auction that’s for sure!

What’s your current vintage grail?

 I’d really like one of the Patagonia MARS GORE-TEX Jackets if anybody reading this wants to hook me up? The military issue stuff is annoyingly hard to come by in the UK so it’s either super expensive or gets snapped up quickly when somebody doesn’t realise what they’ve got. 

What’s next for Way Out Cache? 

To be honest it’s early days with the website so I’m looking to grow that and stock camping gear and equipment alongside the vintage. I’m also working with a couple of outdoor brands in the UK and helping them relaunch archive collections. At the moment this involves sourcing and selling pieces back to them and also looking through old printed material and deciding where to go next. It’s early days again but the idea of consultancy is something I like.