British label YMC unveil their first collection for SS23, heavily inspired by the 60’s hippie movement, with a focus on using sustainable, repurposed fabrics, intricate floral embroidery, and bold, chequered patterns.

Here at HIP, YMC is a key part of our women’s contemporary offering – presenting a wide selection of elevated outerwear, sweatshirts, knits and more each season. YMC is a British brand with two decades experience in creating modern, understated, eminently wearable clothing. Each YMC collection is designed thoughtfully, giving due reverence to both the quality of materials and traditions of quality craftsmanship.

YMC Women’s SS23 Collection at HIP – Online now.