Following on from the success of their SS19 collaboration, adidas Originals & Alife return with the Nizza Hi in two colourways for Summer. Founded in 1999 and far ahead of its time, Alife is a New York City-based multi-faceted, lifestyle driven brand – well known for its curation, branded product, experiential retail, art exhibitions and top-tier co-branded collaborations. Alife’s mission is to showcase, elevate and develop the downtown culture from which it is born. Originally released in 1975, the vulcanized Nizza canvas shoe is a lasting icon from a time when sporting footwear was more stripped back and all about the courts.

Today in 2020, the Nizza Hi is famed for its minimalist, versatile aesthetic which Alife bring their own character to while maintaining the qualities that have made the shoe grow for so many years. SS20 sees the Alife Nizza updated in two new colourways, yellow and black, with the same Alife logo detail.

The adidas Originals x Alife Nizza Hi will be launching at The Hip Store on 17/07/20 online at 08:00am.