Beams Plus SS21 Collection At HIP
Known worldwide for its masterful interpretation of classic American menswear, Beams Plus is a private-label brand started in 1999 by Japan’s lifestyle retailer Beams.
Beams Plus harks back to the golden era of American casual wear and brings the rugged aesthetic of that age to the modern day, thanks to modern cuts and materials crafted with a Japanese attention to detail. Beams Plus has been the go-to brand perfect for staples such as checked shirts, striped tees and banded collars for years but it’s also the brand to turn to if you’re looking to inject a statement piece into your core rotation that’s sure to turn heads.
Drawing deep inspiration and respect from America’s Golden Age, the mid-1940s to mid-60s – post World War II as the victor and the economy was booming. Every business sector in the US saw massive development, and dress codes, or uniforms, were defined for various lifestyles. Four main uniform categories were fostered in this era that are the basis of global fashion thereafter: American trad, workwear, sportswear and military wear. Beams Plus is able to see timeless beauty in the functional designs of uniform fashion, and strives to honor such tradition in its modern interpretations.
This SS21 Beams Plus return with an expansive collection that perfectly meshes the best of American menswear with Japan’s famed tailoring and craftsmanship. Standout items in the collection include the Gabardine Balmacaan Mac Jacket, Linen Jacquard Cardigan and the Open Collar Madras Long Sleeve Shirt which sit amongst a rich and mature colour palette for this Summer mixed within a wide variety of unique materials used such as original Indian Madras cotton, pigment dyed fleece and soft 100% linen knit.
The Beams Plus SS21 Collection at HIP is online now.
YEEZY 700 V3 ‘Kyanite’
adidas Originals and Kanye West join forces for an all-new vibrant iteration of the coveted YEEZY 700 V3. The Spring appropriate YEEZY 700 V3 Kyanite features an upper composed of monofilament engineered mesh with RPU overlays for structure and durability while the bootie construction provides a snug adaptable fit. The futuristic RPU cage has glow in the dark features that provide a unique look and feel. This model features no-tie stretch laces for easy on and off wear and comes equipped with a second set of standard laces. The PU encapsulated EVA midsole provides comfort and durability, and the herringbone rubber outsole offers unique design cues and improved traction.
The adidas + YEEZY 700 V3 ‘Kyanite’ launches at HIP on 26/03/21 online via our raffle.
adidas Originals “City Series” Valencia
adidas Originals continue their city series in 2021 arriving in the Spanish City of Valencia. Last released in 2017 to an instant sell out, this 2021 iteration features a suede heel, tongue and changed sole colour to more closely match the original from the 1980s. As with all city series pairs, the Valencia is finished off nicely with iconic gold foil branding to the side wall.
The adidas Originals “City Series” Valencia is online now.
YEEZY BOOST 350 V2 ‘Ash Pearl’
This Spring, adidas Originals + KANYE WEST present the all new YEEZY BOOST 350 V2 ‘Ash Pearl’ – featuring an earth based toned upper composed of multi-toned re-engineered Primeknit. The YEEZY BOOST 350 V2 ‘Ash Pearl’ incorporates the post-dyed monofilament stripe woven into its side and rear with adidas’ innovative BOOST technology in the midsole encased in a sandy translucent outsole with two-tone gum sole.
The adidas + YEEZY BOOST 350 V2 ‘Ash Pearl’ launches at HIP on 19/03/21 online via our raffle.
