YEEZY BOOST 350 V2 ‘Cinder’

adidas + KANYE WEST present the all new YEEZY BOOST 350 V2 “Cinder”. Featuring a charcoal upper composed of re-engineered Primeknit, the YEEZY BOOST 350 V2 “Cinder” incorporates the post-dyed monofilament stripe woven with into it’s side and rear with adidas’ innovative BOOST technology in the midsole encased in a grey rubber cover and gum outsole.The adidas + KANYE WEST YEEZY BOOST 350 V2 “Cinder” launches at The Hip Store on 21/03/20 online via our raffle.

Pop Trading Company SS20 Collection – Drop 2

Following on from their first delivery of the season which included works from Vincent van Vogh, Amsterdam based skate collective Pop Trading Company present Drop 2 of their SS20 Collection.

Staying true to the usual staple skate styles such as graphic crewnecks and t-shirts, Pop also offer more elevated pieces ranging from checked hooded jackets to zip vests in the collection. In addition, notable standout graphics from famed artist and fellow Amsterdam resident Delta (Boris Tellegen) are featured with original artwork across the classic Pop crewneck and T-shirt.

Currently living and working in Amsterdam, Delta originally began as a Graffiti artist in the 1980s. Following studying industrial design engineering at the Delft University of Technology in the early 1990s, Delta went on to gain popularity creating mixed-media sculptures, collages, and installations. This strong influence of architecture and design is very apparent in his work similar to the graphics created for POP, with his focus on depth and creating a sense of three-dimensionality on any flat surface.

Drop 2 of the Pop Trading Company SS20 Collection is online now.


adidas Originals Superstan

As part of it’s 50th anniversary celebrations, adidas Originals re-invent the Superstar silhouette by combining the shoe with the ever popular Stan Smith to create the all new SuperStan.
Merging signature features of each shoe — such as the iconic toe of the Superstar and the sleek Stan Smith body and side walls — adidas Originals aims to mark a new chapter in the storied legacies of each design.
The adidas Originals Superstan is online now.


New Balance 1300JP3

First released in 1985, New Balance present the return of the highly coveted made in USA 1300JP in the form of the 1300JP3, which marks the third release of the shoe ever outside of Japan.
Early adopters of New Balance in Japan instantly admired the model for it’s high quality and precision design upon initial release in 1985, but only a lucky few got their hands on the style with the original retail running 39’000 yen, which is the equivalent of around $350-400 today. Since then the 1300 has seen release every 5 years to instant sell-out and fanfare globally, with hardcore New Balance fans rushing to hunt down pairs between releases on difficult to use Japanese selling platforms such as Yahoo Auctions JP.
Fast forward to 2020, the latest release of the 1300JP3 stays true to the high standards of the original, with the made in USA production overseen by NB Japan HQ. Standout premium features of the shoe include a Horween leather upper, Vibram sole and the inclusion of the classic New Balance ENCAP cushioning technology.
The New Balance 1300JP3 launches at The Hip Store on 22/02/20 online only at 08:00am priced at £250.

