Nike Air Max 1 ‘Corduroy’

First released in 1987 – the Nike Air Max 1 was created with speed and lightweight impact in mind and has since become a standalone classic coveted by collectors worldwide. This season Nike add flair to the silhouette with this ‘Corduroy’ edition, using textured, durable fabric in an eye-catching ‘Baltic Blue’ hue.
The Nike Air Max 1 ‘Corduroy’ is online now.



ASICS GEL-NYC

The GEL-NYC is a new silhouette in the ASICS range inspired by New York City, with the model having first launched in collaboration with Awake NY. The design blends archival inspiration with progressive performance running style to create a versatile modern lifestyle shoe.
The silhouette’s mixed-material upper references the iconic early ‘2000s GEL-NIMBUS 3 whilst also including features from the MC-PLUS V design. These retro influences contrast a tooling system taken from the GEL-CUMULUS 16. Finally lightweight foams and GEL technology inserts create advanced underfoot cushioning for comfort with every step.
The ASICS GEL-NYC is online now.
Community Culture: Take It Easy Lab

To highlight some of our SS23 range, this season at HIP we visited indie film lab Take It Easy, based at Aire Street Workshops, Leeds City Centre.
The Lab started in 2020 but its story had been over a decade in the making. After finishing a Photography Degree in 2008, Liam Henry worked at another photography store in Leeds where he met Nick Baines. Sharing a mutual love of film photography, the pair eventually started Take It Easy after an earlier venture ended, this time with the help of Liam’s cousin, Joe.
Take It Easy has built a community of like-minded photography lovers, creating an inclusive space where people can come together to share experiences and learn through workshops, resources and events. The Lab offers a range of top-tier professional services to cover both amateur and experienced photographers’ every need, celebrating “all things film and the people who shoot it”.
Featuring: Universal Works, forét, YMC, orSlow, Kestin
Follow Take It Easy here.





New To HIP: Nicholas Daley

Founded in 2015, Nicholas Daley’s eponymous label connects music, style and culture. In Daley’s early years he was surrounded by musical influences – his parents even ran a reggae night – which gave rise to a diverse taste from soul, to jazz and reggae. Daley’s musical palette has defined his approach to style – previous references have touched on icons like Miles Davis and Jimi Hendrix, developing the brand’s tasteful aesthetic.
What makes Daley’s label unique is the combination of cultural relevance and timeless craft. After growing up in the Midlands, Daley moved to London to study menswear at the prestigious Central Saint Martins. His graduate collection in 2013 was even purchased by Tokyo’s esteemed lifestyle retailer BEAMS, connecting the designer to the Japanese market and its textile expertise. Artisanal methods also lie at the heart of Nicholas Daley – the brand has assembled a group of hand-knitters all across the midlands. Another layer to the designer’s craftsmanship is a focus on local manufacturers to produce exclusive pieces using bespoke fabrics.
Daley’s vision is multi-disciplinary – guided by ‘culture, community and craftsmanship’, the designer has supported independent artists and record labels, experimented with imagery and lookbooks and even put on his own music show. Each Nicholas Daley collection also ties back to a powerful identity that goes beyond music and clothing. Daley explores his multicultural Scottish-Jamaican roots and translates ideas about heritage and memory in a wider Black British narrative.
With Daley the recipient of multiple awards within the industry and having collaborated with the likes of adidas, Fred Perry and Fender, the designer represents one of the most exciting contributions to contemporary clothing.
Nicholas Daley – New To HIP For SS23. Online Now.


