Founded in 2012, SHU hail from Saint Petersburg, Russia and specialize in crafting rainproof and windproof outerwear to help you protect from the elements. SHU create designs with minimalistic and simple cut lines with a focus on development mixed with technology and everyday people. Versatile outerwear highlights each collection in a wide array of colours with technology driven options to help keep you going in the harshest months.

SHU keep things simple with versatile yet interesting colour options across all of their styles, with their Reversible Jacket’s being ideal options for those wanting to change things up from time to time with bold pink and yellow secondary inner colourways. When it comes to Winter time, everyone is on the lookout for their next go-to jacket for the season which can be tricky at the best of times – key factors many look for in a robust Winter coat is versatility, wearability and reliable technology to protect from the elements, thankfully SHU has all these bases covered. Technology and design is a key part in SHU’s offering giving confidence in providing a jacket you can rely on through the harshest of elements for years on end. SHU’s jackets are crafted using a breathable membrane fabric and doubled insulation DuPont™ Sorona® designed for cold temperatures to protect up to −20°/−25°C, more than enough for most places in the world during Winter. On top of this, SHU jackets are able to resist up to 10000mm of water column pressure with sealed pockets and zippers making sure you and your personal belongings can stay dry in even the wettest of conditions. These factors combined all make SHU a strong contender as some of the best outerwear we’ve seen this year.

New for AW20: Winter outerwear from SHU. Online now.