PUMA x Noah

This season American menswear label Noah continue their collaborative work with Puma, introducing a new version of the Puma Star in conjunction with an apparel collection. Noah has always had a penchant for exploring the nuances and motifs related to sporting subculture. This collaboration imagines the world of tennis in the ’70s and ’80s with a humorous and light-hearted approach.

The clothing touches upon the first intersections of sport and style. The range has a sports-prep feel with a playful undertone, capturing the spirit and style of the era by referencing how athletes used clothing in their own individual way before the rise of technical garments.

The footwear silhouette shines a light on the Puma Star – a lesser-known archive model originally named after Wimbledon that was only released in Europe. The low-profile tennis sneaker embodies the sport’s tasteful performance style and off-court elegance.

The PUMA x Noah collection launches at HIP on 01/07/23 online at 8am.