New For AW20 – Ultimate Winter Outerwear From SHU
Founded in 2012, SHU hail from Saint Petersburg, Russia and specialize in crafting rainproof and windproof outerwear to help you protect from the elements. SHU create designs with minimalistic and simple cut lines with a focus on development mixed with technology and everyday people. Versatile outerwear highlights each collection in a wide array of colours with technology driven options to help keep you going in the harshest months.
SHU keep things simple with versatile yet interesting colour options across all of their styles, with their Reversible Jacket’s being ideal options for those wanting to change things up from time to time with bold pink and yellow secondary inner colourways. When it comes to Winter time, everyone is on the lookout for their next go-to jacket for the season which can be tricky at the best of times – key factors many look for in a robust Winter coat is versatility, wearability and reliable technology to protect from the elements, thankfully SHU has all these bases covered. Technology and design is a key part in SHU’s offering giving confidence in providing a jacket you can rely on through the harshest of elements for years on end. SHU’s jackets are crafted using a breathable membrane fabric and doubled insulation DuPont™ Sorona® designed for cold temperatures to protect up to −20°/−25°C, more than enough for most places in the world during Winter. On top of this, SHU jackets are able to resist up to 10000mm of water column pressure with sealed pockets and zippers making sure you and your personal belongings can stay dry in even the wettest of conditions. These factors combined all make SHU a strong contender as some of the best outerwear we’ve seen this year.
New for AW20: Winter outerwear from SHU. Online now.
Beams Plus AW20 Collection At HIP
Beams Plus harks back to the golden era of American casual wear and brings the rugged aesthetic of that age to the modern day, thanks to modern cuts and materials crafted with a Japanese attention to detail. Beams Plus has been the go-to brand perfect for staples such as checked shirts, striped tees and banded collars for years but it’s also the brand to turn to if you’re looking to inject a statement piece into your core rotation that’s sure to turn heads.
This AW20 Beams Plus return with an expansive collection that perfectly meshes the best of American menswear with Japan’s famed tailoring and craftsmanship. To showcase the collection, HIP took to Leeds Library which was founded in 1768 to showcase the timeless and sophisticated delivery in a similarly classic setting. Standout items in the collection include the Patchwork Corduroy Smock, Multi Pattern Shaggy Shirt and the Fleece Stripe Cardigan which sit amongst a deep and mature colour palette mixed within a wide variety of unique materials.
The Beams Plus AW20 Collection at HIP is online now.
YEEZY BOOST 350 V2 ‘Carbon’
This Autumn, adidas Originals + KANYE WEST present the all new YEEZY BOOST 350 V2 ‘Carbon’ – featuring a muted grey upper composed of multi-toned re-engineered Primeknit with accents of black, grey, and cream. The YEEZY BOOST 350 V2 ‘Carbon’ incorporates the post-dyed monofilament stripe woven into its side and rear with adidas’ innovative BOOST technology in the midsole encased in a light clear gum outsole. The YEEZY BOOST 350 V2 ‘Carbon’ features no-tie stretch laces for easy on and off wear for those looking for a relaxed fit and also comes equipped with a second set of standard laces for the classic 350 V2 fit.
The adidas + KANYE WEST YEEZY BOOST 350 V2 ‘Carbon’ launches at HIP on 03/10/20 online via our new and improved raffle with pre-authorized payment and in Leeds FCFS.
Made In France: Paraboot Michael Meets Bon Chic, Bon Genre
Founded in Paris by way of the Alp-straddling village of Izeaux in 1908 by Remy Richard, Paraboot has grown over the last century to become one of the most respected French footwear brands around. The Paraboot ethos is to craft footwear that can last any form of walk no matter how far, thanks to the use of the famed Norwegian welt to join the soles and the uppers. All French made and manufactured other than the finest rubber soles which have been carefully selected and shipped in, Paraboot’s range of shoes and boots can be relied on all year round. Priding themselves in their French manufacturing, Paraboot’s craft has been grounded in the historical background of the French industry, a human adventure, made possible by the combined efforts of passionate women and men; a family that linked its destiny to the company’s of now 4 generations.
The Paraboot Michael Shoe is one of the original and revered shoes ever created by Paraboot – the moc toe shoe style became highly popular during the 1980’s among the ‘Bon Chic, Bon Genre’ movement and was also commonly seen in 1930’s French thrillers. The Michael was always intended to be a daily working shoe for the “everyman” with the goal of creating a fine tuned balance of class, durability and waterproofing with Paraboots iconic Michael Norwegian welted construction. Norwegian welted for people in the know within footwear means the sole is sewn to the uppers in a way which has many more benefits than the more common welting – Norwegian welting is more waterproof, helps control temperature inside more freely, provides a more sturdy construction and also merges more comfortably to the shape of your foot over time. Being high quality waterproof shoes means Paraboot Micheal’s have some weight to them – not in the sense of steel capped work boots but rather in the sense of quality shoes with purpose built to last. The Paraboot Micheal represents proper, sensible shoes for people who want something better than others out there.
Paraboot Micheals can be worn in many stylings with all types of pants, socks and stylings. One of the most popular styles attached to wearing the Paraboot shoe is the classic Americana and British inspired preppy heritage style, think Take Ivy, Polo Ralph Lauren, Beams Plus and Barbour. Looking closer to the home country, Paraboot and its true French heritage directly links back to the similarly smart preppy movement of ‘Bon Chic, Bon Genre’. The genre describes the aspirational lifestyle of the upper middle-class and lower upper class and translates literally to good taste (mostly in clothing and accessories) and good manners (not standing out among your peers) and grew organically from the the post-World War II good fortune in France. Another aspect of the BCBG movement was also maintaining your possessions alongside wearing them, making sure they last and not leaving the house with a mark on your shirt or your shoes fresh. The movement was even more defined when an almost competing and alternative upper lifestyle appeared around 1968: the Bobo or Bourgeois Bohème which became the “Champagne Socialist” group of France, each sticking to their clear cut lifestyle choices and style. For young people within France, more specifically Paris, these style tribes were similar to ones seen in streetwear, skate and punk movements and were at their core a way for peers to recognize each other and their interests.
The Made in France Paraboot Micheal Shoe. Online now.
