HIP & Norse Projects Present: AW20 Illustrated Lookbook

This AW20, HIP has joined with local Leeds-based artist and friend of the store Josh Parkin to illustrate key pieces from Norse Projects AW20 collection offering in Josh’s unique and recognizable hand-style. With a quirky and a warming approach to his characters, Josh creates hand-illustrated work with ink on paper from his Yorkshire based studio which is then digitally scanned to bring each persona to life. Go-to Winter staples from the Norse Projects AW20 collection are depicted in the lookbook and include HIP favourites such as the Willum Down Jacket, Anton Brushed Flannel Shirt, Aros Heavy Chino, and many more.

The lookbook also demonstrates how HIP enjoy styling Norse Projects and the versatility of the AW20 collection, with each outfit seamlessly merging with footwear from adidas Originals, New Balance, Dr. Martens and Red Wing. Alongside the model characters, Josh has also sketched close ups of featured Norse products, highlighting finer details within the craft of each piece.

Shop the Norse Projects AW20 collection at HIP online now.


Svalbard GORE-TEX Infinium Coat, Anton Oxford Shirt, Adam Lambswool Cardigan and Red Wing 6 Inch Moc Toe Boot